Demand flexibility services explained: how businesses can benefit

One of the biggest misconceptions about energy flexibility is that it’s only for the largest consumers. In reality, businesses of all sizes can now unlock significant benefits by adopting flexible energy practices.

From reducing non-commodity charges to generating revenue by shifting consumption away from peak times, the opportunities in today’s energy landscape are greater than ever. Demand flexibility, time-of-use tariffs, and innovative solutions such as battery storage and on-site generation are making participation simpler and more rewarding for all consumers.

In this video, I put some of the most common customer questions to Future Flex Lead Manager Dan Owen, exploring how businesses can take advantage of these changes and why now is the perfect time to act.

• 00:00 - What is energy flexibility in simple terms?
• 00:41 - Does flexibility work for any size customer?
• 01:21 - Can flexibility offset any non-commodity charge increases?
• 02:21 - What are the main benefits to customers?
• 02:58 - How can flexibility address capacity concerns?
• 03:59 - What sort of initiatives does flexibility involve?
• 04:59 - Is there a minimum consumption requirement?
• 05:33 - How to take advantage of wholesale market peaks
• 06:06 - Can organisations that need power 24/7 participate?
• 06:59 - Can flexibility work for cold storage businesses?
• 08:00 - Where is the best place to start the flexibility journey?
• 10:42 - One final message for businesses heading into an uncertain 2026